No Apparent Title I

1. Between Beauty & Apocalypse. A season in hell. As above, so below.

Times are getting too weird. But if we are going to highlight something of everything that happened, let's say that during the privacy of the confinement the wardrobes transformed their power. They mutated into small Alephs of decades and now combinable styles. Away from the all-judging eye, we allow ourselves to mix, play, compose and explore. Almost without realizing it, the possibilities of our avatar were expanded to infinity.

2. It is then about the deregulation of clothing: Goodbye to formality and imposture, welcome to the juxtaposition and comfort in the quest for singular beauty and possible styles.

3. A scene: Pandemic. Spring. Midmorning. The sky is purple. Two old women in ponchoes pass each other in the street. They bump fists like rappers. They bring their heads close to exchange wisdom in a secret whisper. (A kid walks by and looks at them.) Meanwhile the fists remain glued. They separate only as each women embarks on its own path again. Sediments of culture that travel -looped- in time and space.

 

3. Conquer the old world again. When we went out into the street again we noticed the inevitable. Taking advantage of the historical opportunity, the joggers -or joginetta- as an aesthetic and lifestyle had conquered new domains, gaining the potential it had since ancient times. An empire whose trail begins in Italian futurism, which grew alongside athletes and sedentary people (extremes always meet), to later conquer popular culture alongside hip-hop and finally infiltrate everyone's wardrobe. No age, no gender, no time or place.

 

4. The very first AZZI capsule celebrates the Empire of Joggers by moving it away from its basic facet. It is a reinterpretation of its stylistic possibilities with the vibe of the clothes your cool cousin wore in the 90s. The central pieces are a kangaroo hoodie, shorts and bermuda shorts in three variants. Two specially designed prints and an in ivory one with construction details. The drop is completed with t-shirts, socks and the  "Color outside the lines" snapback cap.

5. Beyond nostalgia. As if they had always been there, the prints seem to escape the authority of time.

6. Pointillism print. Inspired by the abstract pointillism works of Damien Hirst. Of high prismatic power, this print adheres to The Scientific Theory of Colors, granting high degrees of harmony and luminosity. 

7. South Kensington Museum, London, 1867. The English architect Owen Jones contemplates an ancient Chinese vessel, captivated by the pattern of leaves that covers the piece. He collects the same in the book Examples of Chinese Chinese Ornaments.

Outskirts of Buenos Aires, 2022. Azzi recovers the pattern for the PinYin print. Among the foliage enshrines Tibetan tigers. The tiger skin is believed to protect the yogi during meditation, emanating an aura that keeps scorpions and snakes at bay. Not bad for apocalyptic times where dangers abound and certainties do not exist.

8. Life enduring garments. Azzi celebrates quality and comfort. Conceived to withstand life, the garments stand out for their construction quality and design details. Details such as tailored pockets, stepped seams or secret pockets are mounted on Argentine fabrics manufactured specifically for the capsule.

9. Over and out.